The DARKER the night the brighter the stars.
With depth comes DARKNESS.
Light is easy to love. Show me your DARK side.
You can't study the darkness by flooding it with light.
When darkness falls, beauty is lit from within.
DARK is a multi-labelled and eclectic lifestyle store born out of a passion for curated experiences. It offers local shoppers a taste of a global lifestyle with an authentic twist. ‘Inspired by’ yet original, unique yet timeless DARK is, fundamentally, a playground for the sophisticated. Giving South African creatives a space where they can showcase the latest in African and international street trends, DARK is committed to shine a light on the urban and off-the-beaten-path brands from all corners of the world. A community of discerning taste-makers and elegant rule breakers. We seek the niche, the enlightened and the cultured. We seek the DARK.