Dark is a multi-labelled and eclectic lifestyle store born out of a passion for curated experiences. DARK offers local shoppers a taste of the global lifestyle with an authentic twist. ‘Inspired by’ yet original, unique yet timeless DARK is, fundamentally, a playground for the sophisticated.

Giving South African creatives a space where they can showcase the latest in African and international street trends, DARK is committed to shine a light on the urban and off-the-beaten-path brands from all corners of the world. A community of discerning taste-makers and elegant rule breakers. We seek the niche, the enlightened and the cultured. We seek the DARK.

Mission & Values

Our mission is to provide our customers with the most uniquely curated brand offering, both local and international. Curation is of utmost importance – the relationship is symbiotic and mutually beneficial.

DARKº isn’t for everyone. Its subtle, moody, sophisticated and a touch mysterious.

Our vision is to be considered a multifunctional space, a meeting place, union of culture and commerce.